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本文首先提出包装设计的成功应注重对品牌识别符号元素的巧妙应用的观点。接着剖析了在“战痘精灵”包装设计中品牌识别符号中5种符号的巧妙使用。指出只有应用好品牌识别符号的5个元素,方能达成促销的目的。
This paper first proposed that the success of packaging design should focus on the clever application of brand identification symbol elements point of view. Then analyzed the clever use of the five symbols in the brand identification symbol in the “war pox” package design. Pointed out that only the application of good brand identity symbols 5 elements, in order to achieve sales promotion purposes.