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作为新华社微信公号团队成员之一,作者从内容创新和受众互动两方面,结合部分案例和工作经历,分享了微信传播上的一些心得体会,包括采用“诗意文字+精良图像+极简排版”的形式,以“勤于、敢于和善于”的态度与用户互动。
As one of the members of WeChat public account team of Xinhua News Agency, the author shares some experiences on the spread of WeChat from two aspects of content innovation and audience interaction, combining some cases and work experiences, including adopting “poetic text + excellent image + minimalism Typesetting ”in the form of “ diligent, courageous and good at ”attitude and user interaction.