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“景德镇感怀:只见商业,不见文化;只见工艺,不见艺术;只见重复,不见创新;只见大师,不见品牌!景德镇所代表的中国陶瓷精神在何处?千年打造的景德镇品牌价值荡然无存!只剩下浮躁、吹嘘、炫耀和赤裸裸的商业……”就在2012年端午节前,被称为“中国文交所设计师”的彭中天上传一则批评景德镇陶瓷创作现状的微博,吸引上千次转发及网上激烈讨论,而紧随其后,彭中天提出的景德镇应打造“中国奢侈品之都”的想法更是触动了很多人。实际上,彭中天“炮轰”景德镇并非一时冲动,这位一向以文化产业化为思维方式的思考者,已经拿出了一份重新打造“中国奢侈品之都”的设计方案。那么,这是一份什么样的设计方案?这份方案能否像当年的文交所方案一样,引发强烈的社会实践呢?本刊就此采访了彭中天先生。
Jingdezhen feelings: I saw the business, no culture; I saw the craft, not the art; I saw the repetition, no innovation; saw the master, not the brand! Jingdezhen represented by the Chinese ceramic spirit? Millennium to build the brand value of Jingdezhen Only gone impetuous, boast, show off and naked business ... “Just before the Dragon Boat Festival in 2012, known as ” China’s stock exchange designer “Peng Zhongtian uploaded a criticism of Jingdezhen ceramic creation The current status of Weibo attracts thousands of retransmissions and fierce web discussions, and just in time, Peng Zhongtian’s proposal that Jingdezhen should create ”the capital of China’s luxury goods“ has even touched a lot of people. In fact, Peng Zhongtian ”bombardment“ Jingdezhen is not a temporary impulse, this has always been to think of cultural industry as a way of thinking, has come up with a re-build ”China’s luxury capital" design. So, what kind of design plan is this? And whether this plan can arouse strong social practice like the exchange program of the year? The magazine interviewed Mr. Peng Zhongtian.