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一届无与伦比的奥运会落下了帷幕。中国互联网也在奥运会的强力助推下,成功实现起飞,互联网作为主流媒体的地位不断提升。根据中国互联网络信息中心(CNNIC)发布的《2008年中国网民奥运媒体消费行为研究报告》显示:中国将有超过两亿的网民关注奥运会,而且其中79.8%的网民获取奥运信息的第一渠道是网络。随之而来的是网络媒体营销价值的飞速提升,预计到2008年底,中国网络广告运营市场规模将达到121.3亿人民币,同比增长72%。奥运的节点过后,“后奥运营销”成为一种必然。后奥运时代如何延续良好的营销势头,如何继续挖掘互联网的营销价值?营销的道路上没有终点。
An unparalleled Olympic Games came to an end. With the help of the Olympic Games, China’s Internet has successfully taken off and the status of the Internet as a mainstream media has been continuously improved. According to “Research Report on Consumer Behavior of Chinese Internet Users in 2008” published by China Internet Network Information Center (CNNIC), there are more than 200 million Internet users in China who are concerned about the Olympic Games, and 79.8% of Internet users are the first channel for obtaining Olympic information The internet. With the rapid increase in the value of online media marketing, it is estimated that by the end of 2008, the online advertising operation market in China will reach 12.13 billion yuan, an increase of 72% over the same period of last year. After the Olympic node, “after the Olympic marketing” has become a necessity. After the Olympic Games how to maintain a good momentum of marketing, how to continue to tap the Internet marketing value? There is no end of the marketing road.