改革开放以来,随着工农业生产的发展,商品资源不断丰富,商业零售业过去供求紧张的状况日趋缓和。这主要反映在市场上顾客购买商品时挑选性更强了,对服务态度、服务质量的要求更高了。为此,商业零售业要想不断地扩大商品销售额,不仅要在经营范围内有品种全、花色多、样式新、适销对路的商品,而且更需要有主动、热情、耐心、周到的服务态度。在百家经商的形势下,只有在服务质量上优于他人,才能在市场竞争中立于不败之地。商业企业经营管理的最终目的,就是要合理地运用人力、物力、财力,用最小的劳动消费取得最大的经济 Since the reform and opening up, along with the development of industrial and agricultural production, commodity resources have been continuously enriched, and the tight supply and demand situation of the commercial retail industry has gradually eased. This is mainly reflected in the fact that customers are more selective when purchasing goods in the market, and their demands for service attitude and service quality are higher. For this reason, if the commercial retail industry wants to continue to expand sales of goods, it must not only have a variety of products, colors, new styles, and marketable products within its business scope, but also require active, enthusiastic, patient, and considerate services. attitude. Under the situation of one hundred businesses, only if they outperform others in the quality of service can they be invincible in market competition. The ultimate goal of the business management of commercial enterprises is to use the manpower, material resources and financial resources rationally, and to obtain the largest economy with the minimum labor consumption.