在当前,尽管高职院校的教学改革开展得如火如荼,学生在职业技能方面取得了很大的提高。然而,由于各方面的原因,《市场营销》课程改革不够彻底,取得的成效很一般。本文在简析高职《市场营销》课程教学现状的基础上,以工作过程为导向对高职《市场营销》课程改革进行了初步探索。 At present, although the teaching reform in higher vocational colleges is in full swing, students have made great improvement in their vocational skills. However, due to various reasons, the “marketing” course reform is not thorough enough, and the results achieved are quite general. On the basis of analyzing the status quo of teaching “Marketing” in higher vocational colleges, the paper probes into the reform of “Marketing” course in higher vocational education with the guidance of work process.