产品形象是企业形象最主要、最基本的组成部分。如果说企业形象是一座雄伟壮丽的高楼,那么,产品形象就应是这座高楼坚实而牢固的地基。绝大多数人对企业形象的认识,既是从认识企业产品开始的,又是以满意地使用企业产品为归宿的。对企业产品形象的认识,是人们对企业形象认识的 Product image is the most important corporate image, the most basic part. If the corporate image is a majestic high-rise, then the product image should be a solid foundation of the tall building. The vast majority of people’s understanding of corporate image, both from the beginning of the understanding of enterprise products, but also the satisfactory use of enterprise products as the destination. The understanding of the product image of the enterprise is the people’s understanding of the corporate image