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我们对2002年全年播出的电视广告进行了分析,撷取了几个不同的角度了解2002年电视媒体的广告市场。在众多的产品类别中,我们选择了包括电脑、房地产、个人用品、金融保险等20个与人们生活息息相关的产品大类做为主要分析对象,在这20个大类中总共包括135个小类别。针对这135个小类,又着重将分析重点放在每个行业投放广告额位居前50名的企业和总投放额在300万上以的企业。需要说明的是,在文章中所提到的的广告费用,均以中央电视台和各省级卫视的刊例价
We analyzed TV commercials broadcast throughout 2002 and captured several different perspectives on the advertising market of the television media in 2002. Among the many product categories, we have selected 20 categories of products that are closely related to people’s lives, including computers, real estate, personal items, and financial insurance, as the main analysis objects. A total of 135 sub-categories . Focusing on these 135 sub-categories, the emphasis is placed on focusing on the top 50 companies in each industry and companies with a total investment of 3 million. It should be noted that, in the article mentioned in the advertising costs are based on CCTV and the provincial satellite TV’s published price