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IPTV全方位IPTV是一个让人无奈的词。展望其未来,没有理由不乐观:其个性化、互动性以及点播方式极符合市场的胃口;然而,当审视现状,却让人迷惑:市场难以推进,盈利状况欠佳。是市场需求把握错误,还是运营商不作为,抑或是由于政策的牵绊?突破点在哪里,僵局如何打破,前景是否依旧如我们所憧憬般乐观?我们一同来寻找问题的答案。
IPTV omni-directional IPTV is a word of helplessness. Looking forward to the future, there is no reason not to be optimistic: its personalization, interactivity, and on-demand approach are very much in line with market appetite; however, when looking at the status quo, it is confusing: the market is difficult to push forward and the profitability is not good. Is the market demand to grasp the error, or operators do not act, or because of the policy tie-in? Breakthrough in the point where the impasse how to break, the prospects are still as optimistic as we aspire? Together we look for the answer to the question.