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社交商业(Social Commerce)是一种新兴的社会化的商业模式,近年社交媒体的发展以及社交媒体用户数量的迅猛增长,学术界开始关注社交商业,而社交商业中涉及的用户体验(User Experience)关注度不足,原因在于:对社交商业的本质和特征未形成统一的认识,同时,对社交商业中社交媒体和用户之间的互动机理的研究不足。本文基于以上原因,通过文献研究挖掘社交商业的本质、特征、及其价值,并且构思用户体验的评估方案,为社交商业改善用户体验提供参考。
Social Commerce is a new socialized business model. In recent years, with the development of social media and the rapid growth of the number of social media users, academics have started to pay attention to social commerce. However, the user experience involved in social commerce, The lack of attention is due to the lack of a common understanding of the nature and characteristics of social commerce and the lack of research into the interaction mechanisms between social media and users in social commerce. Based on the above reasons, this paper explores the essence, characteristics, and value of social commerce through literature research, as well as the evaluation scheme of user experience to provide reference for social business to improve user experience.