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步入21世纪的大门,高校扩招的规模越来越大,随着我国加入 WTO,网络化的迅猛发展,以及各种文化思潮的涌动,作为高校的主要传媒——校报,在新形势下,正面临着前所未有的机遇与挑战。多年的新闻工作实践告诉我们,高校新闻业务的改革发展,需要在校报的舆论导向,对传媒人才的新要求,以及校报办报风格的品位上下工夫。一、新形势下高校校报更要把握正确的舆论导向江泽民同志指出“舆论导向正确,是党和人民之福。舆论导向错误,是党和人民之祸”。这就要求高校校报始终要坚持无产阶级新闻的党性原则,锻炼自己的政治鉴别力和政治敏锐性,在事关政治原则、政治方向的问题上要旗帜鲜明,能够经受住考验。要坚定不移地忠实代表中国先进文化的前进方向,努力以科学的理论武装人,以正确的舆论引导人,以高尚的精神塑造人,以优秀的作品鼓舞人。以“团结、稳定、鼓劲”和“正面宣传为主”的方针,营造聚精会神搞建设、一心一意
With the entry into the 21st century, the enrollment enlargement scale of colleges and universities is getting bigger and bigger. With China’s accession to the WTO, the rapid development of the Internet and the surging of various cultural thoughts, as the major media of the university, Under the face of unprecedented opportunities and challenges. Years of work in the field of journalism tell us that the reform and development of news business in colleges and universities requires the public opinion on the school newspaper, the new requirements on the media personnel, and the quality of the newspaper’s office style. First, in the new situation, the university newspaper should seize the correct direction of public opinion. Comrade Jiang Zemin pointed out: “The guideline of public opinion is the blessing of the party and the people.” It is the misconduct in public opinion that is the calamity of the party and the people. “ This requires that the university newspaper always upholds the principle of party spirit in proletarian news, exercises its own political discrimination and political acumen, and should stand clear on the issues concerning political principles and politics and stand the test of it. We must unswervingly represent the forward direction of China’s advanced culture, strive to arm people with scientific theories, guide people with correct public opinion, mold people with noble spirit, and inspire people with outstanding works. To ”unity, stability, encouragement,“ and ”positive publicity-based" approach, to create focus on construction, wholeheartedly
