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有效地设计和策划双效书、畅销书选题，是图书出版工作中的一个重要问题，本文从理论与实践两个方面，对这个问题作了论述和探讨。
The effective design and planning of double-effect books and best-selections are an important issue in the book publishing work. This paper discusses and discusses this issue from two aspects of theory and practice.