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传统文化是中华民族灿烂的文化遗产,是劳动人民智慧的结晶,展现了历史风韵和社会风貌,主要包括书法、水墨画、吉祥图案等,这些传统文化元素为现代平面设计提供了宝贵的资源。将它们引入平面设计中,不仅能够美化平面设计作品,丰富平面设计的思想内涵,还有助于中国传统文化的传承与发展,更为世界认识中国提供了一种便捷渠道。因此,我们要重视平面设计中传统文化元素的引入和应用。但受西方现代艺术的冲击和影响,我国平面设计中对传统文化元素的运用相对弱化,依然存在诸多问题,这严重阻碍了平面设计的发展。鉴于此,本文就平面设计中中国传统文化元素的应用作一具体分析,试图找到一条将传统文化元素和现代平面设计完美融合的道路,开创富有中国特色的设计潮流。
Traditional culture is the splendid cultural heritage of the Chinese nation, the crystallization of wisdom of the working people, shows the historical charm and social style, including calligraphy, ink painting, auspicious patterns, these traditional cultural elements provide a valuable resource for modern graphic design. Introducing them into graphic design can not only beautify the graphic design works, enrich the ideological connotation of graphic design, but also help the inheritance and development of Chinese traditional culture and provide a convenient channel for the world to know China. Therefore, we should pay attention to the introduction and application of traditional cultural elements in graphic design. However, due to the impact and influence of Western modern art, the use of traditional cultural elements in graphic design in China is relatively weakened, and many problems still remain, which seriously hinders the development of graphic design. In view of this, this paper makes a concrete analysis of the application of traditional Chinese cultural elements in graphic design, trying to find a perfect fusion of traditional cultural elements and modern graphic design, creating a design trend full of Chinese characteristics.