假冒伪劣产品使国家、企业和消费者都蒙受了严重的损失。打假是保护国家、企业与消费者利益,是正当、有序竞争的必然要求。一个名牌产品如果不采用有效的防伪手段,可能会受到大量伪造产品的冲击,破坏产品的形象不说,也会给企业带来巨大损失。随着企业经营从粗放型向集约型转变, Fake and shoddy products have caused serious losses to countries, businesses and consumers. Fighting counterfeiting is to protect the interests of the state, enterprises and consumers, and is a necessary requirement of a proper and orderly competition. A brand-name products without the use of effective anti-counterfeiting measures may be a lot of forged products, the impact of damage to the image of the product does not say, will also bring huge losses to the enterprise. With the business from extensive to intensive change,