论文部分内容阅读
若干年前,有一个叫派特斯·巴斯坦的法国人在上海发现了一款仅卖12元的球鞋,就盘算着如何把它推广到海外。签署协议时,中方代表还对这位老外报以怀疑目光。因为,几乎没人相信,这样一款“落魄”的球鞋会在欧美走红。几年后,主演过《指环王》、《加勒比海盗》的国际一线影星奥兰多·布鲁姆亮相位于曼哈顿的《纽约,我爱你》片场。眼尖的人很快发现了他脚上的一双球鞋甚为眼熟,再仔细一看,正是那款“12元球鞋”。在奥兰多的“示范”下,越来越多
Some years ago, a Frenchman named Patterson discovered a shoe sold for just $ 12 in Shanghai, figuring out how to market it abroad. When signing the agreement, the Chinese representative also doubted the foreigner. Because, almost no one believes that such a “abjection ” shoes will be popular in Europe and the United States. A few years later, starring Orlando, starring in “Lord of the Rings” and “Pirates of the Caribbean,” appeared in Manhattan’s “New York, I Love You” studio. Sharp-eyed man quickly found a pair of shoes on his feet is very familiar, and then look closely, it is that section “12 yuan shoes ”. Under Orlando’s “Model”, more and more