中国品牌和好莱坞的合作,出于双向选择。品牌广告主与优秀影视内容资源结合后,可获得大量知识产权素材应用和延展,带来受众对产品和品牌的关注度。好莱坞片厂越来越重视中国市场,中国品牌如何证明自己的实力,说服片厂与其合作,是很大的挑战。此时代理公司需要对双方有清晰的认识,在了解产业运作的同时,对合作价值进行评估,发现机会,游说片厂。 Chinese brand and Hollywood cooperation, out of two-way choice. Brand advertisers and excellent video content resources combined, access to a large number of intellectual property material applications and extensions, bringing the audience’s attention on products and brands. Hollywood studios pay more and more attention to the Chinese market, how to prove their own strength Chinese brands, film companies to persuade them to cooperate with is a great challenge. At this point, the agency needs to have a clear understanding of both parties. While understanding the operation of the industry, it evaluates the value of the cooperation and finds opportunities to lobby the film factory.