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招贴是中国传统文化的一部分,在中国艺术领域中的地位极为重要,它具备博大精深的艺术水平和源远流长的精神内涵。传统纹样作为中国画最直接、最重要的视觉语言之一,无论在外形,还是精神内涵方面对于招贴设计都是永不枯竭的巨大宝库。本文以传承、弘扬中国传统文化为立足点,研究中国传统纹样在公益招贴设计中的运用。通过对中国传统纹样主要特性的分析,说明纹样元素运用到招贴中的优越性,对中国传统元素运用到招贴设计中的现状分析,来归纳总结中国传统纹样与公益招贴设计融合的基本方法,提出对传统纹样元素加深认知和利用的观点,旨在使中国传统纹样与招贴设计更好地融合,为招贴设计带来耳目一新的效果。
Placard is a part of Chinese traditional culture. It is extremely important in the field of Chinese art. It possesses extensive and profound artistic connotation and long-lasting spiritual connotation. As one of the most direct and important visual language in Chinese painting, the traditional pattern is a tremendous treasury for poster design both in appearance and spiritual connotation. Based on the inheritance and development of traditional Chinese culture, this article studies the application of traditional Chinese patterns in the design of public welfare posters. Through the analysis of the main characteristics of traditional Chinese patterns, the advantages of using the pattern elements into the poster are analyzed, and the status quo of applying the traditional elements to the design of the poster is analyzed to summarize the basic methods for the integration of the Chinese traditional patterns and the public welfare poster design. The idea of deepening the awareness and utilization of traditional pattern elements aims to bring the traditional Chinese patterns together with the poster design to better integrate and bring a refreshing result to the poster design.