服饰作为一种文化的表征和载体,鲜明地体现着时代的精神风貌。受社会经济、文化、道德、环境等因素的引发,现代社会人们对服装的消费品位已不再局限于商品的使用价值,对服饰的需求也从盲目追随发展到对品牌、对时尚、甚至是对文化的追 Costume as a cultural representation and carrier, distinctly reflect the spirit of the times. Due to the factors of social economy, culture, morality and environment, the consumption of clothing in modern society is no longer confined to the use value of goods. The demand for apparel also goes from blind pursuit to the development of brand, fashion and even Chasing culture