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广告新闻化在新闻行业中一个不算新鲜的名词,这个现象也是很普遍。无论是第一梯队权威的新闻媒体还是一些民间广告,都有这样或那样的广告新闻存在。一方面他诱骗了受众,一方面他又是企业的一种相对合理的营销手段。面对如此形势,看似规矩正直的新闻媒体就难逃功利主义的拉拢,本着为广告商服务的低俗态度来为策划新闻发布的形式。
Advertising is a phenomenon in the news industry is not a new term, this phenomenon is also very common. Whether it is the first echelon of the authority of the news media or some of the civil advertising, there are such and other advertising news. On the one hand, he deceived the audience, on the one hand, he is also a relatively reasonable business marketing tools. Faced with such a situation, seemingly straightforward news media can not escape the utilitarianism, with a vulgar attitude to serving advertisers to plan the form of press release.