依靠名牌开拓市场、视名牌为企业生存与发展的无形资本 ,已成为企业界的共识。任何成功的企业无不十分重视名牌的构想、制定、实施和完善。然而市场千变万化 ,产品日新月异 ,竞争强手如林 ,企业如何创造和发展自己的名牌？我认为 ,名牌创造是一种形象整合 ,要从以下几个方面来 Rely on brand-name market development, depending on the brand name for the survival and development of intangible capital, has become the consensus of the business community. Any successful enterprises are all attaches great importance to the idea of ​​brand name, develop, implement and improve. However, the ever-changing market, products with each passing day, strong competition, how to create and develop their own brand-name enterprises? I think that brand-name creation is a kind of image integration, from the following aspects