目前在荧屏上,谈话类节目层出不穷,把握受众心理成为节目在眼花缭乱的竞争中脱颖而出的决胜法宝之一。本文主要以脱口秀节目《金星秀》为例,从受众心理角度追踪谈话类节目的发展前景,分析谈话类节目中明星效应、语言、媒体营销与受众心理的关系。 Currently on the screen, talk shows after another, grasp the psychology of the audience to become the show’s showpiece in the dazzling triumph magic. This article mainly talks about the development of talk shows from the perspective of audience psychology, taking the talk show “Venus show” as an example to analyze the relationship between the star effects, languages, media marketing and audience psychology in talk shows.