电子商务是对传统商业观念的冲击，以商务活动为主的企业在网络的冲击下，也必然经历着一场深刻的变革。企业及产品的信息交流打破了传统商务活动中固定的客户关系，促进一种全新的供应链的形成。以服务成本上讲，电子商务降低了传统企业需投入售后服务的大量人力及财力资源。 E-commerce is the impact on the traditional business concepts, business-oriented enterprises under the impact of the network, but also inevitably undergo a profound change. Information exchange between enterprises and products breaks the fixed customer relationship in traditional business activities and promotes the formation of a brand new supply chain. Speaking of service costs, e-commerce reduces the large amount of human and financial resources that traditional businesses need to invest in after-sales services.