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如今,消费者已从过去的感性消费、冲动性消费转变为选择性消费、理性消费,什么打折让利、赔本买卖等促销方式也不再是商业企业的出路。一个强劲的商业企业要想在买方市场中占据更大的市场,创新自己的品牌,赢得21世纪的消费群体,立于不败之地,个性化经营将是迎战理性消费的一条行之有效的捷径。要实现个性化经营需要从以下几个方面入手: 一、要把握住顾客的需求。北京西单商场就有这么一条经营理念:经营围着市场转,商品围着需求转。商家一旦把握住
Today, consumers have changed from perceptual consumption and impulsive consumption to selective consumption and rational consumption in the past. What kinds of discounting and profit-making and compensation-based sales are no longer the way out for commercial enterprises. A strong business enterprise wants to occupy a larger market in the buyer’s market, innovate its own brand, win the consumer groups in the 21st century, and be invincible. Personalized management will be an effective way to meet rational consumption. shortcut. To achieve personalized business needs to start from the following aspects: First, we must grasp the needs of customers. Beijing Xidan Shopping Mall has such a business philosophy: the business is turning around the market, and the goods are turning around the demand. Once the business is holding