营销环境是指影响组织营销活动和营销目标实现的各种因素和条件。营销环境是一直不断创造的机会和涌现的威胁,分析中国奥委会无形资产的营销环境,将会使中国奥委会更加善于追踪国际奥委会无形资产发展趋势和寻找自身发展的机会。我国经过二十多年的改革开放,市场经济体制已初步建立,并正逐步与国际经济融为一体。借助国际奥委会无形资产的良好影响,面对 Marketing environment refers to the various factors and conditions that affect the organization’s marketing activities and marketing objectives. The marketing environment is constantly creating opportunities and emerging threats. Analyzing the marketing environment of intangible assets of the Chinese Olympic Committee will make the Chinese Olympic Committee more adept at tracking the development trend of the IOC’s intangible assets and finding opportunities for its own development. After more than 20 years of reform and opening up in our country, the market economic system has been basically established and is gradually becoming integrated with the international economy. With the favorable impact of the IOC’s intangible assets, we face it