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SR新城项目是沈阳市政府2002年引进的最大的外商投资项目。由于举全集团之力,辽报集团最终拿下了该项目一期的策划和代理发布权。通过两个多月的运作,在反反复复增删和实施计划中,在与形形色色上到中央下至地方的媒体及广告公司打交道中,感慨颇多。广告竞争开始多元化目前的辽沈广告市场还没有进入一个比较规范的时期,因而,广告客户想寻找一个能从客户利益和市场角度出发的代理公司几乎是不可能的。所以大多数拓展辽沈地区市场的广告客户还是比较趋向于同媒体进行合作。
SR Metro Project is the largest foreign investment project introduced by Shenyang Municipal Government in 2002. Lifting the power of the whole group, Liaoning Daily Group eventually won the planning of the project and the right to release agents. Through more than two months of operation, I feel a great deal of emotion in dealing with the media and advertising companies under the Central Government all over the place in the process of repeatedly adding and implementing plans. Advertising competition began to diversify The current Liaoning Shen advertising market has not entered a more normative period, therefore, advertisers want to find a from the perspective of customer interests and market agency is almost impossible. Therefore, most advertisers expanding the market in the Liaoshen area are still more inclined to cooperate with the media.