随着社会的发展，广告在商业竞争中显得越来越重要。广告的职能是用最吸引人的方式介绍一个商品的质量，清楚地说明购买该商品的理由，引起大众对它的注意和好感，并立即产生购买它的欲望。这就决定了广告英语必须达到迅速影响和劝告的作用。广告英语这种通过表意和移情而实现 With the development of society, advertising is more and more important in commercial competition. The function of an advertisement is to introduce the quality of a good in the most attractive way, clearly explain the reasons for purchasing the good, attract the public’s attention and favor, and immediately create the desire to buy it. This determines the role of advertising English must be promptly affected and advised. This is achieved through expression and empathy