当前我国正处于转型升级大变革中,财富的不断累积,社会的持续发展,激发出空前活跃的思想,塑造出一个生机蓬勃的多元时代。可以说,今天的多元时代是整合营销传播时代、大数据时代、碎片化时代,更是“危”与“机”并存的时代。只有把握好整合营销传播的脉搏,在大数据时代做到精准营销,在碎片化时代做好内容营销,并敏感把握传播机遇,品牌价值影响力才能得以健康持续累积。有鉴于此,我们深刻认识到在碎片化多元时代更需 At present, our country is in the process of great transformation and upgrading, the constant accumulation of wealth, the continuous development of society, inspiring an unprecedented vigorous thinking and shaping a vigorous and pluralistic era. It can be said that today’s pluralistic era is the era of integrated marketing communications, big data era, fragmented era, but also “crisis ” and “machine ” coexist era. Only by grasping the pulse of integrated marketing communication, marketing with precision in the era of big data, content marketing in an era of fragmentation, and sensitively grasping the opportunities of dissemination can the brand value influence continue to accumulate healthily. In view of this, we are profoundly aware that it is even more necessary in the era of fragmented pluralism