一位广告公司经理曾告诉我这样一件耐人寻味的事情:广告公司曾同时接到两家客户委托,代理广告业务。一家是某矿泉水厂,一家是某制衣公司。矿泉水厂作为新的厂家,为了追求广告方案的尽善尽美,一再推迟广告发布时间,其结果是以牺牲一段旺季销售时间为代价,广告推出后,最终未使销售达到预期目标;而制衣公司对广告方案认为合适,尽管觉得并不完美,但还是果断作出发布广告的决策,结果在宝贵的销售旺季中取得较好的销售效果。 An advertising company manager once told me such an intriguing thing: the advertising company had received commissions from two clients at the same time to represent the advertising business. One is a mineral water plant and the other is a clothing company. As a new manufacturer of mineral water plants, in order to pursue the perfect advertising program, the advertising time is repeatedly postponed. The result is that at the expense of sales time in a busy season, after the advertisement is launched, the sales target is not achieved; however, the clothing company The advertising program deems it appropriate. Although it is not perfect, it still makes decisive decisions to publish advertisements. As a result, good sales results are obtained during the precious sales season.