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微博的影响力是越来越大,而在线旅游企业采用微博营销已是大趋势,在线旅游企业开展微博营销应有的思路:组建旅游微博的专业营销团队,提高服务水平;整合其他渠道营销;传递新颖与价值,提升旅游微博涵养;强化互动性,打造旅游微博集群化平台;注重意见领袖的示范作用,增强危机公关意识;扩大个性化自助游的市场份额;实现微博支付,增加支付方式。
Weibo’s influence is more and more, and online travel companies using the microblogging marketing is a big trend, online travel companies to develop microblogging marketing ideas: the formation of tourism Weibo professional marketing team, improve service levels; integration Other channels of marketing; delivery of novelty and value to enhance tourism microblogging conservation; strengthen interaction and build tourism microblogging clustering platform; pay attention to the exemplary role of opinion leaders to enhance awareness of the crisis of public relations; to expand the personalized self-service market share; to achieve micro Bo payment, increase the payment method.