企业成长肯定有外部变量,比如:外部的市场环境、产业的环境、政府的政策环境等都是变量,那么,最重要的内部变量是什么呢?我认为包括两点:第一,要有一个能取得竞争优势的策略框架。比如你面向什么市场,你竞争的基础和源泉是什么;你的顾客价值方面,比如顾客服务方面有什么与众不同;你在渠道的布局设计、在竞争的手段、市场运作与别人有什么不同。所有的一 There must be external variables in the growth of enterprises. For example, the external market environment, the industrial environment, and the government’s policy environment are all variables. Then what are the most important internal variables? I think there are two things: First, there must be one. The strategic framework for achieving competitive advantage. For example, what market do you face, what is the basis and source of your competition, what are your customer value aspects, such as customer service, what is the difference in the layout of your channels, the means of competition, and the operation of the market? . All one