企业品牌需要有足够的核心价值来支撑,企业品牌塑造只有建立在独立自主的创新能力和自己的核心技术基础之上,才能确保企业立于不败之地。日前,中兴通讯、康佳集团、依波精品三家国际知名企业在商务部组织开展的“品牌万里行”活动中向媒体介绍了他们打造“国际化品牌”的秘诀。中兴通讯：自主品牌是国际化的灵魂“长期以来,中国企业在技术和标准上给世界的印象是缺少大的动作．而这在很大程度上延缓了中国品牌的‘国际化’进程。”中兴通讯市场总监古永 Corporate brands need to have enough core values ​​to support, and corporate branding must be based on independent and independent innovation capabilities and their own core technologies to ensure that they are in an invincible position. Recently, ZTE Corporation, Konka Group, and three internationally-renowned companies in the wave boutique introduced the secrets of creating an “international brand” to the media during the “Brand Miles” campaign organized by the Ministry of Commerce. ZTE: Its own brand is the soul of internationalization. “For a long time, Chinese companies’ impression of the world in technology and standards is a lack of major actions. This has, to a large extent, delayed the ’internationalization’ of Chinese brands.” ZTE Marketing Director Gu Yong