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随着核心竞争力理论的体系框架、基本概念和命题不断丰富与完善,运用这一理论对企业实际问题的深入研究已成为企业管理理论发展的一个重要趋势。本文就是在此基础上,运用核心竞争力理论分析企业多元化经营,重点分析企业实施多元化的根本原因和多元化成功的基本要素。
With the system framework of core competence theory and the continuous enrichment and improvement of basic concepts and propositions, the in-depth study of the practical problems of enterprises by applying this theory has become an important trend in the development of the theory of enterprise management. This article is based on this, the use of core competitiveness theory analysis of diversified operations, focusing on the analysis of the root causes of diversification and diversification of the basic elements of success.