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讨论了如何发挥南洋学院现有的教育资源优势,整合优化视觉传达设计专业和广告学专业,以便在市场化和民办机制下形成自己的教学优势。分析了视觉传达设计和广告学这两门专业之间的各自的定位及其功能,市场对这两个专业的需求情况和相互之间各自的优势与劣势以及相互之间优化整合的互补性探索。从专业的性质本身、市场的需求、教学等各个方面阐述了整合优化这两个专业的趋势与客观必然性以及整合后的一些具体的可操作性问题。
It discusses how to give play to the advantages of Nanyang College’s existing educational resources, integrate the optimization of visual communication design major and advertising major so as to form its own teaching advantages under the market-oriented and private-owned mechanisms. This paper analyzes the respective positioning and function of the two professions, visual communication design and advertising, the market demand of these two professions and the advantages and disadvantages of each other as well as the mutual complementarity of optimizing and integrating with each other . From the professional nature itself, the market demand, teaching and other aspects of the integration and optimization of these two professional trends and the inevitability of the integration of some specific operational issues.