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“军转民”的长虹电子集团公司靠“事事先想一步,招招先行一步”的“先”字决,在市场竞争中成为中国彩电行业的“龙头”。从1985年到1996年的10年间,长虹电视机产量增长了15倍,销售收入增长42倍,净资产增长190倍,实现利润增长99倍,企业每年各项经济指标的增长率平均在50%以上。长虹在80年代中期自动“断奶”,不找政府找市场,较早实现了“军转民”的体制转换,靠自己组装松下彩电的24万美元劳务费和松下技术,在报废的厂房起步生产彩电,跨出进入市场的第一步。“军转民”之初,长虹就把开拓市场摆在企业工作头等重要位置,由总经理倪润峰亲自抓,他创造出一个“倪氏二五三单元工作法”:一年中,50%时间抓经营管理,指导销售,50%时间抓经营管理,指导生产;一天中,上午4小时与各部门共商发展大计,下午4小时与商家洽谈业务,晚上4小时研读各种信息。除此而外,每个副总经理一年有一半的时间在外跑市场;中层以上干部轮换到全国各销售网点站柜台;新进的大学生,先安排到销售部门工作。根据企业地处内陆的特点,长虹成功地制定出“先四川而后全国”的根据地营销策略,争得了中国彩电市场1/3的份额。
Changhong Electronics Group Co., Ltd. from “Army to People” became the “leader” of China’s color TV industry in the market competition by relying on the “first” character of “one step in advance, one step ahead of strokes”. From 1985 to 1996, 10 years of Changhong TV production increased 15 times, sales revenue increased 42 times, 190 times the net asset growth, profit growth of 99 times, the annual growth rate of various economic indicators in an average of 50% the above. Changhong automatically “weaned” in the mid-1980s and did not look for the government to find a market. Earlier the system transformation of “military to civilian” was realized. By relying on its own assembly of 240,000 US dollars of labor service fees and Matsushita Technologies for Panasonic Color TV, Changhong started to produce color TV sets in scrapped factories , Take the first step into the market. At the beginning of the military-to-civilian transition, Changhong put the pioneering market in an important first-class place in the work of the enterprise. From the general manager Ni Runfeng himself, he created a “Ni’s 2553 unit working method”: 50% of the time in a year Grasping management, guiding sales, 50% of the time grasping management, guide the production; one day, 4 hours in the morning with all departments to discuss the development plan, 4 hours afternoon to discuss business and 4 hours at night to study all kinds of information. In addition, each deputy general manager half a year running outside the market; cadres at the middle and above the rotation to the sales counters throughout the country; new college students, first arranged to the sales department work. According to the characteristics of enterprises located in the interior, Changhong successfully developed a “first in Sichuan and then the country” base marketing strategy, won the Chinese TV market share of 1/3.