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在并购期间,请注意不要把品牌文化搞得太复杂,好的品牌战略应该在整个并购过程中始终保持清晰明了。Q:我正在考虑收购一家与我的企业有交集的公司,如何才能最好地将两个品牌进行整合?
During the M&A period, please be careful not to make the brand culture too complicated. A good brand strategy should always be clear throughout the entire M&A process. Q: I am thinking about acquiring a company that has an intersection with my company. How can we best integrate the two brands?