土气、纯为慈善、只讲意义、不求质素......曾几何时,这些都是壹般人对社会企业出品的印象。诚然,以往社企多以社会意义作为卖点,可是对公众而言,这种做法只会予人较次等的印象,反而抹杀了产品本身的价值。加上市场上的产品及服务琳琅满目,社企产品面对激烈的竞争,必须确立清晰的市场定位,并投放资源作品牌及服务推广。从认识产品及服务开始,继而认同品牌背后的社会使命,最后让品牌得以持续发展,这就是品牌建立循序渐进的发展,亦是推动社企发展迈上新台阶的 Rustic, purely for charity, only meaning, not for the quality ... ... Once upon a time, these are the general impression of social enterprises produced. It is true that, in the past, social enterprises were mostly selling their products with social significance. However, for the general public, this measure only gives a second-rate impression and denies the value of the product itself. In addition, with the wide range of products and services on the market, in the face of fierce competition, the social enterprise products must establish a clear market positioning and allocate resources for brand promotion and service promotion. Starting from recognizing products and services, and then agree with the social mission behind the brand, and finally let the brand sustainable development, which is to establish a gradual development of the brand, but also to promote the development of social enterprises to a new level