2004年8月,美国著名的《连线》杂志主编克里斯·安德森在所发表的文章中首次提出了“长尾理论”的概念。根据这一概念,商业和文化的未来不在热门产品,不在传统需求曲线的头部,而在于过去被视为“冷门”或“失败者”的那些产品,也就是需求曲线中那条无穷长的尾巴。同样在2004年,中国的数字付费电视产业开始成规模进入原有的电视版图。历经三年多的发展,国内的数字付费电视频道将近120家,但付费用户却不过173万,每年的大量投入与几乎无法成立的赢利模式形成巨大反差。为细分小众提供高度专业化、个性化的产品与服务,这一独到的 In August 2004, Chris Anderson, the chief editor of the famous American “Connection” magazine, first proposed the concept of “long tail theory” in his published article. According to this concept, the future of business and culture is not in the hot products, not in the head of the traditional demand curve, but in the products that used to be considered “cold” or “loser,” that is, in the demand curve Long endless tail. Also in 2004, China’s digital pay TV industry began to scale into the original TV territory. After more than three years of development, there are nearly 120 digital pay TV channels in the country, but the number of paid subscribers is only 1.73 million. There is a huge contrast between each year’s huge investment and the almost impossible profit model. To provide niche niche and personalized products and services to niche audiences, this unique and unique product