产品在销售时若想在众多的竞争对手中取得优势,就必须与竞争产品形成差异性。一般从以下三个方面出发:品牌、品质、包装。但是随着技术的发展,商品市场供过于求,仅凭这三点已经很难与竞争对手拉开差距。因此,“故事”成了新销售力量。 Products in the sales of many competitors if you want to gain the advantage, we must create a difference with the competitive products. Generally from the following three aspects: brand, quality, packaging. However, with the development of technology, the oversupply in commodity markets has made it very difficult to break the gap with competitors simply by these three points. So, “Story” has become a new sales force.