行销方向是决定战略决策的关键技术的实用性和针对性是竞争的基本要素再成熟的市场,只要策略正确也存在市场机会风险和收益是并存的,机会需要创造掌上型电脑作为电脑市场的一个分支,其发展演化的历程同样具有IT 行业的特点,而且在中国市场的变化也具有戏剧性和规律性的一面,下面我们从四个层面去分析和发现其中的变化。从电子词典到 PDA20世纪90年代初,掌上型电脑在中国市场的出现是从日本 PDA 产品概念进入开始的,那时中国市场上主要是卡西欧、夏普等日本品牌。由于价格高,实用性有限,主要用于记事和查 Marketing direction is the key to determine the strategic decision-making The practicality and relevance of technology is the basic elements of competition Re-mature market, as long as the strategy is correct there are market opportunities Risk and benefits co-exist, the opportunity need to create a handheld computer as a computer market Branch, its development process of evolution also has the characteristics of the IT industry, but also in the Chinese market changes have a dramatic and regular side, the following four aspects we analyze and find out the changes. From electronic dictionaries to PDAs In the early 1990s, the emergence of PDAs in the Chinese market started with the concept of PDA products in Japan, when mainly Japanese brands such as Casio and Sharp. Due to high prices, practicality is limited, mainly for notes and check