论文部分内容阅读
风河公司成立之初成长十分迅速,但是最近几年却发展缓慢,营业收入一直在三四千万左右徘徊。新品开发进展不力,现有市场增长触顶,老销售员开拓新市场动力不足,新销售员流失率高,如何实现销售的有效增长?我在2003年创立的风河公司,是一家从事物位测量仪表研发、生产与销售的民营企业。目前风河公司年销售额4000万元,员工规模100余人。成立之初公司成长十分迅速,但是最近几年却发展得非常缓慢,营业收入一直在三四千万左右徘徊,我和管理层为此非常苦恼,也曾尝试过多种方法,但都没有取得明显的效果。公司的生产人员以本地的老工人为主,虽然效率不算太高,但是质量还比较稳定,客户对公司对质
Wind River company was first established very rapid growth, but in recent years has been slow to develop, operating income has been hovering around 34 million. Poor development of new products, the existing market growth peaked, the old sales force to open up new markets lack of new sales staff turnover rate, how to achieve effective sales growth? I was founded in 2003, the Wind River Company, is engaged in a level Measuring instruments research and development, production and sales of private enterprises. Currently Wind River Company with annual sales of 40 million yuan, the size of more than 100 employees. Since its inception, the company has grown rapidly, but its development has been very slow in recent years. Operating income has been hovering around 30-40 million. I and management are very distressed and have tried many ways, but none have done so Obvious effect. The company’s production staff to the local old workers, although the efficiency is not too high, but the quality is still relatively stable, the customer confrontation on the company