新型营销媒介更具生命力微博营销已经出现有一段时间了,不少汽车企业和经销商都建立了自己的官方微博。微博营销的出现是一件好事,且不说通过微博进行实物销售或者发布促销信息,企业还可以通过发布一些娱乐性、更加轻松的信息,宣传自己的企业文化和品牌文化,从而可以提升企业的知名度。对于企业来说,未来营销方式的转变将是立体化、多方位的,除了微博,建网店等网络营销方式也在逐步推广。这对消费者来说也是件好事,获取信息的渠道更加宽阔。以前人们获取汽车相关信息的方式主要是报纸和电视广告,互联网普及之后,互联网本身所衍生的各种工具应用也越来越广泛,尤其是年轻人对互联网的接触和应用非常频繁,因此现在汽车的主 New marketing media more vitality Weibo marketing has appeared for some time, and many auto companies and distributors have established their own official microblogging. The emergence of microblogging marketing is a good thing, not to mention the physical sales through microblogging or publish promotional information, companies can also release some entertaining, more relaxed information, promote their own corporate culture and brand culture, which can enhance Corporate visibility. For businesses, the future changes in marketing will be three-dimensional, multi-faceted, in addition to microblogging, online stores and other network marketing methods are gradually being promoted. This is also a good thing for consumers, and the access to information is wider. In the past, people mainly used newspaper and TV advertisements to get relevant information about cars. After the Internet was popularized, various tools derived from the Internet themselves were also used more and more widely. Especially young people have frequent contacts and applications with the Internet. Therefore, automobiles Lord of the