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随着人们对体育赛事电视节目关注程度的不断提高,赛事电视转播权的巨大商业价值不断凸显,而体育赛事电视转播权的保护关系到我国体育赛事电视转播市场的健康发展。本文通过对我国体育赛事电视转播权的保护现状及存在问题的分析,指出了完善我国体育赛事电视转播权保护的相关对策。
With people’s increasing attention to the TV programs of sporting events, the great commercial value of the TV rights to the games has been constantly highlighted. The protection of TV rights to sporting events has a bearing on the healthy development of the television broadcasting market of sports events in China. This article points out the countermeasures of perfecting the protection of TV rights of China’s sports events through the analysis of the status quo and existing problems of the protection of TV rights of sports events in China.