每年,央视黄金时段招标中的“标王”们都会受到各方特别的关注。每一个有规则的现象背后,一定有其必然,就如央视招标连年收入增长的现象一样,根据历届“标王”的市场表现,我们可见端倪。从图中,我们可以看出:第一代“标王”基本已退出市场;第二代“标王”开始步入困境;第三代“ Every year, CCTV prime time bidding in the “standard king” who will be all parties of special concern. Behind each of the rules of the phenomenon, there must be inevitable, just as CCTV tenders year after year income growth phenomenon, according to the previous “superstar” market performance, we can see clues. From the figure, we can see: the first generation of “standard king” has basically withdrawn from the market; the second generation of “standard king” started to get into difficulties; the third generation of "