明星代言,其实就是企业借势扬名的一种商业行为。好听点是明星气质与产品气质的完美结合,不好听点就是花钱请个明星大腕帮助自己忽悠消费者。这种规律是全世界共同的传播规律,没有错误,但是多有遗憾,明星和企业的心里都有杆秤,只是一个为名一个为钱罢了。明星代言,其实就是一次没有感情的邂逅,漫漫的温存,漫漫 Celebrity endorsement, in fact, is a business name borrowed from a commercial act. Nice to hear is the perfect combination of celebrity temperament and product temperament, not good to hear is to spend a star to help you flicker consumers. This law is the common law of communication throughout the world, there is no mistake, but more regrettable, stars and businesses have a steelyard in mind, only one name for a mere fills. Celebrity endorsement, in fact, is an encounter without emotion, long-lasting warmth, long