互联网时代的崛起造就了一批网络红人的诞生。他们的走红皆因为自身的某种特质在网络作用下被放大,与网民的审美、审丑、娱乐、刺激、偷窥欲、臆想以及看客等心理相契合,有意或无意间受到网络世界的追捧。伴随着互联网的发展,随着微博、人人网等社区网络的涌现,网友以前所未有的“自媒体”形式在制造、传播信息。如今的网络红人 The rise of the Internet era created the birth of a group of Internet Reds. Their popularity has been magnified by the Internet due to certain characteristics of their own, which are intentionally or unintentionally sought after by the online world in line with the psychology of netizens’ aesthetics, ugliness, entertainment, excitement, voyeurism, imagination and spectators. With the development of the Internet, with the advent of social networks such as Weibo and Renren, netizens are making and disseminating information in an unprecedented “self-media” form. Today’s Internet Reds