论文部分内容阅读
在危机处理中,危机公关在争取舆论支持、重塑形象等方面有着重要作用。本文提出图书馆在开展危机公关活动中态度比方法更重要,并提出了四项危机公关的应对策略。
In the process of crisis management, crisis public relations plays an important role in fighting public opinion and reshaping the image. This paper argues that the attitude of the library in carrying out the crisis public relations is more important than the method and proposes four strategies to deal with crisis public relations.