新媒体对社会的冲击显而易见,已经深入到每个群体的生活,占据了市场上的较大群体份额。对于企业而言,需要充分认识到微营销的价值,从中为企业的营销策划提供更有价值的渠道,提升企业良好口碑与形象,为企业获取营销价值。 The impact of new media on society is obvious. It has penetrated into the lives of each group and taken up a larger share of the market. For enterprises, the need to fully recognize the value of micro-marketing, marketing planning from the enterprise to provide more valuable channels to enhance the company’s good reputation and image for the business access to marketing value.