企业宣传媒体,既包括传统的报纸杂志等印刷媒体和广播、电视等电波媒体,还包括新的信息技术条件下欣欣向荣的各种网络媒体。伴随着社会经济发展和企业成长进步,紧跟社会大众媒体的前进步伐,办好属于企业的“小众”媒体,越来越受到企业管理者的重视。因而,统筹媒体资源、形成整 Corporate media includes both print media such as traditional newspapers and magazines and radio media such as radio and television. It also includes a variety of thriving online media under the new information technology conditions. With the social and economic development and the growth of enterprises, keeping up with the progress of social mass media, it is more and more important for business managers to run “small minority” media belonging to enterprises. Thus, co-ordination of media resources, the formation of the whole