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最近在北京举办的第一届全国广告、装潢设计展览,展出了来自全国各地的一千四百多件作品。其中,霓虹灯广告、灯箱广告色彩艳丽,电视广告、电影广告形象逼真,许多招贴广告构思新颖、优美生动,摄影广告真实自然、亲切可信。展品中有许多报纸广告作品。报纸广告,是比较早的一种媒体手段,它传达信息迅速,时间性强。但是,报纸广告受到黑白两色的限制,文字又比较多,美化有一定困难。本期选登的《报纸
The first national advertisement, decoration design exhibition held in Beijing recently exhibited over 1,400 works from all over the country. Among them, neon signs, colorful advertising light boxes, TV commercials and movie advertisements are lifelike images. Many posters advertisements are innovative, beautiful and lively, and photographic advertisements are genuine and authentic. There are many newspaper ads in the exhibits. Newspaper ads, a relatively early media, convey the message quickly and with time. However, newspaper ads are subject to black and white restrictions, more words, landscaping has some difficulties. Selected this issue of the newspaper