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卖瓜的不说瓜苦。生产厂家、坐贾行商,做广告说些好听的话,原是人情之常,无可厚非。可是,眼下有些广告却越出常规,以至于弄虚作假、欺世盗名,已达损害消费者利益的地步。这就成了应当严肃注意的问题。《陕西日报》去年八月十三日发表的、被评选为全国好新闻的《李爱琴三改广告见风格》,面对的就是这个社会主题。这篇小通讯,为我们提供了一个做广告实打实、不虚夸的典型,使人感到切中时弊。通讯着眼于党的实事求是的路线方针,取材于日常的细微琐事,再现了我们这个民族固
Do not say melon selling melon. Manufacturers, take Jiaxing firms, advertising something nice, the original is the commonplace, beyond reproach. However, at the moment some advertisements are out of the ordinary, so that fraud, deceitful names have reached the point of damaging the interests of consumers. This has become a matter of serious attention. The “Shaanxi Daily” published on August 13 last year, has been selected as a good news throughout the country, “Li Aiqin three ads to see the style,” is the face of this social theme. This small newsletter gives us an example of a real-life, unquery-type advertisement, which gives us the impression that we can cut our own time. The communication focuses on the party’s line of seeking truth from facts and is based on the daily nuances and the reproduction of our national solidity